The Town is already considered one of the biggest music festivals in Brazil, created by the same organizers behind Rock in Rio. In its first edition, held in 2023, the festival brought together thousands of fans at the Interlagos Racetrack in São Paulo and quickly established itself as a major event in the Brazilian music scene.
The 2025 edition promises to be even bigger, featuring top national and international artists, unique experiences, and an atmosphere designed to celebrate music, culture, and diversity.
In this complete guide, we’ll tell you everything you need to know about The Town 2025 — including dates, location, tickets, line-up, and tips to make the most of your festival experience!
What is The Town Festival?
The Town is a music festival created by Roberto Medina, the same visionary behind Rock in Rio. Inspired by the success of its “brother” festival in Rio de Janeiro, The Town stands out with a unique concept that blends multiple music genres, cultural experiences, and interactive brand activations — all set in a massive space in São Paulo.
The first edition, held in 2023, featured big names like Bruno Mars, Foo Fighters, Post Malone, Maroon 5, Criolo, Ludmilla, Seu Jorge, Pitty, and many more — proving that The Town is here to stay. The event is also known for its commitment to sustainability, innovation, and diversity, offering a lineup that appeals to all musical tastes.
When is The Town 2025?
The Town 2025 will take place on September 6, 7, 12, 13, and 14, 2025, at the Interlagos Racetrack in São Paulo.
Where does The Town take place?
The Town is held at the Interlagos Racetrack (Autódromo de Interlagos) in São Paulo. The venue can host thousands of people and is specially adapted to offer an immersive experience, with themed stages, food courts, brand activations, and much more.
How to get to The Town
There are several ways to get to the Interlagos Racetrack:
- Public transportation: The metro and train are the best options. The nearest station is Autódromo (Line 9–Emerald), located about 600 meters from the venue.
- Bus: Several bus lines pass through the area. Check the SPTrans website to plan your route.
- Car and parking: The event usually offers nearby parking areas, but it’s recommended to arrive early as spots are limited.
- Ride-hailing apps: A convenient option, but be prepared for surge pricing and heavy traffic.
Keep in mind that The Town opens its gates at 12 PM and runs until 2 AM, with the last entry allowed until midnight.
The Town 2025 Line-up
Some artists have already been announced for The Town 2025:
September 6
São Paulo Square Stage:
- Stacey Ryan
- Joabe Reis
- São Paulo Square Big Band featuring Tony Gordon
- São Paulo Square Big Band
Quebrada Stage
- MC Hariel
- Tasha & Tracie
- Batalha Da Aldeia
- Superliga The Town
The Tower Stage
- Victor Lou & GBR
September 7
Skyline Stage:
- Green Day
- Sex Pistols (Steve Jones, Paul Cook, Glen Matlock feat. Frank Carter)
- Bruce Dickinson
- Capital Inicial
The One Stage:
- Iggy Pop
- Pitty
- CPM 22
- Supla & Inocentes
São Paulo Square Stage:
- Kamasi Washington
- Orquestra Mundana Refugi
- São Paulo Square Big Band featuring Clariana
- São Paulo Square Big Band
Quebrada Stage
- Black Pantera
- Punho de Mahin & MC Taya
- Batalha Da Aldeia
- Superliga The Town
The Tower Stage
- Cat Dealers
September 12
Skyline Stage:
- Backstreet Boys
- Jason Derulo
- Ceelo Green
- Jota Quest
The One Stage:
- Luísa Sonza
- Pedro Sampaio
- Duda Beat
- Di Ferrero (The Hard Pop Party)
Quebrada Stage
- Kayblack
- Duquesa
- Batalha Da Aldeia
- Superliga The Town
São Paulo Square Stage:
- Snarky Puppy
- Leo Gandelman
- São Paulo Square Big Band featuring Alaíde Costa & Claudette Soares
- São Paulo Square Big Band
The Tower Stage
- Dubdogz
September 13
Skyline Stage:
- Mariah Carey
- Jessie J
- Ivete Sangalo
- Natasha Bedingfield
The One Stage
- Lionel Richie
Quebrada Stage
- Criolo
- Péricles invite Dexter
- Batalha Da Aldeia
- Superliga The Town
São Paulo Square Stage:
- Jacob Collier
- Vanessa Moreno
- São Paulo Square Big Band featuring Annalu and Ricardo Arantes
- São Paulo Square Big Band
The Tower Stage
- Liu
September 14
Skyline Stage:
- Katy Perry
- Camila Cabello
- J Balvin
- Iza
Quebrada Stage
- Belo
- Orquestra Sinfônia Heliópolis
- Batalha Da Aldeia
- Superliga The Town
São Paulo Square Stage:
- Jacob Collier
- João Bosco Quarteto
- São Paulo Square Big Band featuring Amanda Maria
- São Paulo Square Big Band
The Tower Stage
- Anna
Amazônia para Sempre
September 17 – Rio Guamá (Belém)
- Mariah Carey
- Generations Reunion with Dona Onete, Joelma, Gaby Amarantos & Zaynara
September 20 – Estádio do Mangueirão (Belém)
- Ivete Sangalo
Stay tuned for more artist confirmations!
Tickets for The Town 2025
Tickets for The Town are usually divided into different categories:
- Full price and half-price: Discounts are available for students, seniors, and other eligible groups.
- The Town Card: An early-access ticket that guarantees entry to the festival before the line-up is announced. Those who purchased this card will be able to choose their preferred date later. (Sold out.)
- Special packages: Some options include VIP experiences and exclusive access.
When do ticket sales start?
The Town Card went on sale on February 20, 2025, and sold out in just four hours. Tickets for specific festival dates will still be released, but the official sale date has not been announced yet!
Follow the festival’s social media channels (@thetownfestival) so you don’t miss any updates!
How to buy tickets?
Tickets will be available on The Town’s official website and at authorized points of sale. Avoid buying from third parties to prevent scams.
To secure your ticket:
- Register in advance on the official website.
- Pay attention to the ticket sale date and time.
- Use a computer or fast device to avoid long virtual queues.
Festival experiences and infrastructure
The Town 2025 promises an even more immersive and diverse experience for music and culture lovers. The festival’s infrastructure has been upgraded to offer more comfort and new attractions for visitors.
Main stages like The One, Skyline, Factory, and São Paulo Square will have new locations and layouts, providing better visibility and comfort for the audience. In addition, new stages and iconic experiences will be introduced, expanding the musical and cultural diversity of the event.
Sponsors such as iFood and Porto are confirmed for the 2025 edition and will bring interactive activations that promise to enrich the festival experience. These brand experiences will create unique and memorable moments for attendees.
The Town 2025 will continue offering a wide variety of food options, highlighting cuisines from different regions of Brazil. The festival also maintains its commitment to sustainability, with recycling programs and environmental awareness initiatives for participants.
With these new features and improvements, The Town 2025 reinforces its place as one of Brazil’s largest music festivals, delivering unforgettable experiences in an inclusive and diverse environment.
Tips for enjoying The Town
- Wear comfortable clothes suitable for the weather.
- Avoid bringing prohibited items (glass bottles, illegal substances, drones, etc.).
- Stay hydrated and eat regularly.
- Download the event map and plan your schedule.
- Set a meeting point with your friends in case you get separated.
Where to stay in São Paulo
The best neighborhoods to stay in include:
- Vila Mariana: Affordable hotels with good metro connections.
- Brooklin and Morumbi: More upscale hotels with great infrastructure.
- Downtown São Paulo: Budget-friendly options and plenty of public transportation.
Planning to explore the city while you’re here? Discover what to do in São Paulo!
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