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Welcome to Pelourinho, the beating heart of Salvador, Bahia. Known for its cobblestone streets, pastel-colored colonial buildings, and rich cultural history, Pelourinho is a must-visit destination for travelers seeking an authentic taste of Brazil. This vibrant UNESCO World Heritage Site offers a unique blend of music, art, and cuisine that reflects Salvador’s African heritage and Portuguese influence.

In this guide, you’ll learn the fascinating origins of Pelourinho, whether it’s safe for tourists, the best ways to get there from Salvador’s airport, and what exciting activities you can enjoy while exploring this iconic neighborhood.

Get ready to immerse yourself in the charm, history, and rhythm of Pelourinho!

What is the origin of the name Pelourinho 

The name Pelourinho carries a deep historical significance tied to Brazil’s colonial past. Derived from the Portuguese word “pelourinho”, it refers to a pillory, a stone or wooden column historically used for public punishment and shaming of enslaved people and criminals during the colonial era.

Introduced by the Portuguese colonizers, these structures symbolized authority and oppression, serving as a grim reminder of the harsh systems that controlled enslaved populations. In Brazil, pillories were commonly placed in central squares of cities, where punishments were carried out as a demonstration of power.

Pelourinho in Salvador — the neighborhood’s name — comes from the location of the original pillory in the city’s main square. As Salvador was Brazil’s first capital and a major hub for the transatlantic slave trade, the pillory became an enduring symbol of Brazil’s history of slavery. Enslaved Africans brought to Bahia were often punished or sold here, making the site a witness to centuries of suffering and resilience.

Over time, the physical pillory itself disappeared, but its legacy remained, and the surrounding area adopted the name Pelourinho. Today, while the name recalls a painful chapter in Brazilian history, the neighborhood has transformed into a lively cultural and artistic center that celebrates Afro-Brazilian heritage, music, and art.

Visiting Pelourinho offers a chance to reflect on this history while appreciating the beauty and resilience of Salvador’s people, who have reclaimed the space with vibrant life, color, and creativity.

What is Pelourinho known for?

Pelourinho is renowned as one of Brazil’s most iconic and vibrant cultural landmarks. Known for its colonial architecture, rich Afro-Brazilian heritage, and energetic atmosphere, this UNESCO World Heritage site has captivated travelers and locals alike. Here’s what makes Pelourinho so famous:

1. Colorful Colonial Architecture

• Pelourinho is a stunning showcase of Brazil’s colonial past, with cobblestone streets lined by pastel-hued buildings that date back to the 17th and 18th centuries. These restored structures represent the Portuguese Baroque style, with ornate churches, historic mansions, and charming plazas. Notable landmarks include:
• Church of São Francisco (Igreja de São Francisco): Famous for its intricate gold-covered interiors.
• Catedral Basílica of Salvador: A grand example of Jesuit Baroque architecture.
• Largo do Pelourinho: The central square and one of the most photographed spots, surrounded by colorful buildings.

2. Afro-Brazilian Culture and Heritage

Pelourinho is often referred to as the soul of Salvador because of its deep connection to Afro-Brazilian culture. During the colonial period, Salvador was a center for the transatlantic slave trade, and the legacy of African influence is visible everywhere:

• Capoeira: A traditional martial art that combines dance, acrobatics, and music, often performed in the streets of Pelourinho.
• Samba and Afro-Brazilian Music: Pelourinho pulsates with live music, especially samba, axé, and rhythms rooted in African traditions.
• Candomblé: This Afro-Brazilian religion, brought by enslaved Africans, has significant ties to the area. Its symbols and practices are an integral part of Pelourinho’s identity.

3. Arts, Music, and Dance

Pelourinho is a haven for artists, musicians, and performers. The streets are alive with music, from drum circles to impromptu dance performances, creating a dynamic and joyful atmosphere. It’s also home to:

• Olodum: This internationally acclaimed Afro-Brazilian percussion group is based in Pelourinho. Their rhythms have even been featured in collaborations with artists like Michael Jackson.
• Art Galleries and Workshops: Pelourinho’s many galleries showcase local painters, sculptors, and artisans, offering visitors a chance to experience and purchase authentic Bahian art.

4. Historic and Cultural Significance

As Brazil’s first capital, Salvador, and specifically Pelourinho, played a central role in the country’s history. The neighborhood is now a UNESCO World Heritage site, recognized for its preservation of Brazil’s colonial history and its cultural richness. Walking through Pelourinho is like stepping back in time, with a sense of living history in every corner.

5. Culinary Delights

Bahian cuisine is another highlight of Pelourinho, offering an irresistible mix of African, Portuguese, and Indigenous flavors. Street vendors and restaurants serve traditional dishes like:

• Acarajé: A fried ball made of black-eyed peas, filled with vatapá, caruru, shrimp, and salad.
• Abará: A steamed delicacy made from ground black-eyed peas and palm oil, wrapped in banana leaves and filled with caruru, vatapá, dried shrimp and spices.
• Moqueca Baiana: A flavorful seafood stew with coconut milk, palm oil (dendê), and spices.
• Caruru: A flavorful okra-based dish cooked with shrimp, peanuts, and palm oil, often served as a side in Bahian meals.
• Vatapá: A creamy and spicy dish made with bread, shrimp, coconut milk, peanuts, and palm oil, typically served with acarajé.
• Cocada: A sweet coconut treat that you’ll often find sold by vendors in the streets.
• Bolinho de Estudante (Student’s Fritter): A sweet and crispy fried cassava and coconut treat, coated in cinnamon sugar, perfect for snacking.

6. Festivals and Events

Pelourinho comes alive during major festivals, showcasing its cultural vibrancy. Some of the most notable include:

• Carnival in Pelourinho: While Salvador’s Carnival is spread across the city, Pelourinho hosts more traditional and intimate celebrations, featuring samba bands, costumed dancers, and lively parades.
• Tuesday Nights in Pelourinho (Terça da Benção): A weekly tradition where the streets come alive with drum performances, music, and food, celebrating the unique energy of Salvador.
• São João at Pelourinho: During June, especially on the 24th, Pelourinho is adorned with festive decorations and offers special São João attractions, including live music and traditional foods like tapioca, corn, peanuts, sweet corn pudding (curau), corn cake (pamonha), liqueurs, hominy (canjica), corn and cassava cakes, mungunzá (sweet corn porridge), and much more!

7. A Connection to Pop Culture

Pelourinho has become famous internationally as well. One of its most notable moments was when Michael Jackson filmed his music video “They Don’t Care About Us” in the neighborhood, featuring the drummers of Olodum. This event brought global attention to Pelourinho and further solidified its status as a cultural gem.

Pelourinho is much more than just a historic site; it’s a living, breathing testament to Salvador’s cultural heritage. With its colorful architecture, rich traditions, infectious rhythms, and vibrant energy, Pelourinho stands as a must-visit destination for anyone looking to experience the true essence of Bahia.

Is Pelourinho safe

Pelourinho is one of the most visited areas in Salvador, Bahia, known for its vibrant culture, colonial architecture, and historical significance. While it is a must-visit destination, questions about safety often arise among travelers. Like many popular tourist spots, Pelourinho has its challenges, but with proper precautions and awareness, visitors can enjoy its beauty without major concerns. 

Here’s a clear guide to help you stay safe when exploring Pelourinho.

Pelourinho, being a bustling tourist hub, has areas that are generally safe during the day, especially where there is heavy foot traffic, local businesses, and police presence. However, as in many urban centers, petty crime such as pickpocketing, bag-snatching, and scams can occur, particularly in crowded areas or during festivals.

Most of Pelourinho is safe to explore in daylight. Tourists frequently visit landmarks, enjoy live performances, and browse shops with little trouble. Police patrols are common, ensuring a higher sense of security.

After dark, some parts of Pelourinho can become less secure. While certain areas remain lively, especially around popular restaurants and music venues, quieter and poorly lit streets should be avoided. Always stick to well-populated areas if you’re exploring at night.

To have a safe and enjoyable experience in Pelourinho, follow these practical tips:

• Keep Valuables Secure: Avoid carrying large amounts of cash, expensive jewelry, or flashy electronics. Use a cross-body bag with zippers, and keep it close to your body.
• Stay Alert: Be mindful of your surroundings, especially in crowded areas, markets, and during performances where distractions are common.
• Avoid Isolated Streets: Stick to well-known and well-lit streets. The main squares, like Largo do Pelourinho, are usually bustling and safe.
• Travel in Groups: If possible, explore Pelourinho with friends or in a guided tour. There’s safety in numbers, and it’s also a great way to learn more about the area.
• Be Cautious at Night: If you’re visiting bars, restaurants, or music venues after dark, take official taxis or rideshare apps like Uber to return to your hotel safely. Avoid walking through quiet streets.
• Avoid Scams: Watch out for individuals offering unsolicited tours, asking for “donations,” or attempting to sell you items aggressively. Politely decline and move along.
• Keep Important Documents Secure: Carry copies of your passport or ID instead of the original. Leave valuables locked in your hotel.

To enhance safety in Pelourinho, the area has a visible police presence, particularly during the day and around tourist hotspots. Don’t hesitate to approach them if you need help or information.

Additionally, local businesses and street vendors are accustomed to tourists and can often offer safety tips or directions if needed.

While visiting Pelourinho, tourists should stay vigilant about common scams:

• “Friendly Locals” Offering Free Tours: Some individuals may offer guided tours and later demand an excessive fee. Always book tours through reputable companies.
• Bracelet or Gift Scams: Vendors might hand you a “free gift,” like a bracelet, then insist on payment. Simply decline politely.
• Distraction Tactics: Pickpockets often work in teams, using distractions like street performances or sudden conversations to steal belongings. Stay mindful of your valuables.

Pelourinho is a destination filled with beauty, history, and energy that’s worth experiencing. While it’s essential to take precautions, the neighborhood remains an unmissable part of Salvador. With awareness and preparation, you’ll have a safe and memorable visit, immersing yourself in the rich culture and history of Bahia’s most iconic neighborhood.

How to get from Salvador Airport to Pelourinho 

When arriving at Salvador International Airport (Deputado Luís Eduardo Magalhães International Airport), visitors will find several convenient transportation options to reach Pelourinho, Salvador’s iconic historic center. Located approximately 27 kilometers (17 miles) from the airport, the journey to Pelourinho can take anywhere from 30 to 60 minutes, depending on traffic conditions and the chosen mode of transport. Here’s a detailed breakdown of the best options to get from the airport to Pelourinho:

1. By Taxi

Taxis are one of the most comfortable and convenient ways to reach Pelourinho directly from the airport.

Official taxi stands are located just outside the arrivals terminal and a taxi ride to Pelourinho costs around R$100–R$150 (approximately USD $20–$30), depending on the time of day and traffic. Some taxis offer fixed rates for airport transfers.

Always use official airport taxis or pre-paid services to avoid overcharging or scams. Look for registered taxis with meters and official logos.

2. By Rideshare Apps (Uber, 99)

Rideshare apps like Uber and 99 are widely available in Salvador and provide a more affordable and modern alternative to traditional taxis.

Follow the rideshare app’s instructions to the designated pickup zones outside the arrivals terminal. A ride from the airport to Pelourinho typically costs R$50–R$80 (USD $10–$16), depending on traffic and demand.

Rideshare apps are convenient, reliable, and allow you to track your driver and fare in real time. This is an excellent option for budget-conscious travelers.

Tip: Ensure you have mobile data or Wi-Fi to request your ride upon arrival.

3. By Airport Shuttle or Private Transfer

For those who prefer a hassle-free option, private transfers and airport shuttles can be pre-booked online or arranged through hotels and travel agencies.

Private transfer services can be reserved in advance via websites like GetYourGuide, Viator, Civitatis or local travel operators.

Prices range from R$120–R$200 (USD $25–$40) for a private car, depending on the provider. Shared shuttles may cost less.

4. By Metro and Bus 

For budget travelers, public buses and metro are the cheapest option to get to Pelourinho, although they are less comfortable and time-consuming.

Step 1: From the airport, you can take a free shuttle bus provided by the metro system that runs periodically to the nearest metro station, Estação Aeroporto. There, board Line 2 (Blue Line).

Step 2: Ride Line 2 to Acesso Norte Station. At Acesso Norte, transfer to Line 1 (Red Line) and continue until Campo da Pólvora Station.

Step 3: From Campo da Pólvora, you can either walk (around 15 minutes) or take a short taxi ride ou uber to Pelourinho.

Combined metro and bus fares total around R$7–R$10 (USD $1.50–$2) and the entire trip can take 45 minutes.

Here you can see the metro lines and stations in Salvador and the nearby tourist attractions.

5. By Car Rental

If you plan to explore Salvador and nearby regions at your own pace, renting a car is a great option.

Major car rental companies, such as Localiza, Hertz, and Avis, operate at Salvador Airport. Daily rates start at around R$120 (USD $25), excluding insurance and fuel.

Remember to follow GPS navigation to Pelourinho, typically using routes like Avenida Luís Viana Filho (known as Av. Paralela).

Traffic in Salvador can be heavy during rush hours, so plan your journey accordingly.

Parking near Pelourinho can be limited, so use designated lots or ask for parking recommendations from your accommodation.

What neighborhood is Pelourinho in Salvador

Pelourinho is located in the Historic Center of Salvador, the capital of Bahia, Brazil. This vibrant neighborhood sits within the larger Centro Histórico district and is part of the city’s Santo Antônio Além do Carmo region. Known for its colonial-era architecture, cobblestone streets, and colorful buildings, Pelourinho is a UNESCO World Heritage Site and one of the most famous landmarks in Salvador.

The neighborhood forms the heart of Salvador’s historic old town, which dates back to the 16th century when the city was established as the first capital of Brazil. Pelourinho is situated in the Upper City (Cidade Alta), an area overlooking the Bay of All Saints (Baía de Todos os Santos). This strategic location historically made Pelourinho a hub for trade, culture, and governance during Brazil’s colonial era.

Pelourinho is surrounded by other key neighborhoods and attractions that enhance its charm:

Santo Antônio Além do Carmo: This nearby area is an extension of the Historic Center, featuring colonial mansions, trendy cafés, and artistic murals. It’s a quieter alternative to the bustling streets of Pelourinho.

Comércio: Located in the Lower City (Cidade Baixa), this neighborhood is accessible via the Elevador Lacerda, a historic elevator connecting the upper and lower parts of Salvador. Comércio offers markets, port views, and the famous Mercado Modelo.

Barra: A short drive from Pelourinho, Barra is a popular seaside district known for its beaches, such as Praia do Porto da Barra, and the iconic Farol da Barra lighthouse.

What to do in Pelourinho 

Pelourinho, the cultural heart of Salvador, offers an incredible mix of history, music, art, and gastronomy that captivates visitors from around the globe. Here’s a guide to the best things to do in Pelourinho:

1. Explore the Stunning Churches

Pelourinho is home to some of the most magnificent churches in Brazil, reflecting the wealth and artistry of the colonial period.

• São Francisco Church and Convent: Known for its intricate baroque design, the São Francisco Church is a must-visit. Its interior is covered with elaborate gold leaf carvings and stunning blue and white Portuguese tiles (azulejos).
• Church of Our Lady of the Rosary of the Black People (Igreja de Nossa Senhora do Rosário dos Pretos): Built by enslaved Africans, this church has a profound historical significance and hosts beautiful mass services with traditional African rhythms.
• Cathedral Basilica of Salvador: Located in the Terreiro de Jesus Square, this iconic structure boasts impressive altars and baroque features.

2. Stroll Through the Historic Streets

Walking through Pelourinho is like stepping back in time. Its charming cobblestone streets are lined with pastel-colored buildings, bustling squares, and hidden alleyways.

• Stop to admire the Largo do Pelourinho, the neighborhood’s main square, surrounded by picturesque buildings and lively music.
• Visit the Terreiro de Jesus Square, where you’ll find street vendors, musicians, and a stunning collection of churches.
• Discover small artisan shops, art galleries, and local boutiques selling everything from handcrafted souvenirs to Bahian lacework and ceramics.

3. Experience Live Music and Capoeira

Pelourinho is a vibrant hub of Afro-Brazilian culture and music.

• Enjoy a live samba or reggae performance at local bars and squares in the evenings. Pelourinho comes alive with the sounds of drums and dancing, especially during Tuesday Night Street Parties (Terça da Benção).
• Watch or participate in a Capoeira roda, a traditional martial art combining dance, acrobatics, and music. Performances often take place in squares like Largo do Pelourinho.
• Check out the Olodum percussion band headquarters. Olodum is a world-famous Afro-Brazilian drum group that frequently rehearses in Pelourinho.

4. Visit the Museums

Pelourinho is home to several museums that offer insight into Salvador’s history and culture:

• Casa do Carnaval (Carnival’s House): Learn about the history and energy of Salvador’s Carnival through interactive exhibits, music, and costumes.
• Museu Afro-Brasileiro (MAFRO): Located in the former Medical School, this museum celebrates Afro-Brazilian heritage with art, artifacts, and historical displays.
• Museu da Cidade: This small but engaging museum highlights Salvador’s traditions, including Carnival and local crafts.
• Fundação Casa de Jorge Amado: A museum dedicated to the life and works of Jorge Amado, showcasing his legacy in Brazilian literature and culture. 
• MAM – Museu de Arte Moderna da Bahia:  It’s not exactly in Pelourinho, but nearby. A modern art museum in Salvador, designed by Lina Bo Bardi, featuring contemporary exhibits and stunning views of the All Saints Bay (Baía de Todos os Santos)

5. Savor Bahia’s Unique Cuisine

No trip to Pelourinho is complete without indulging in Bahia’s delicious and unique cuisine.

• Try a traditional acarajé: A crispy fritter made of black-eyed pea dough, fried in dendê oil, and filled with shrimp, vatapá, and vinaigrette. Street vendors, dressed in traditional Bahian attire, sell it fresh in squares like Largo do Pelourinho.
• Visit a local restaurant and order a moqueca baiana: A flavorful seafood stew cooked with coconut milk, dendê oil, and spices. Try the famous Restaurante Escola Senac, Odoyá, or Tropicallia.
• Stop by cafes for a refreshing coconut water or a cup of Brazilian coffee while soaking in the vibrant atmosphere. Cool off with ice cream from Sorveteria Cubana in Pelourinho or near the Elevador Lacerda, and taste the delicious clove-infused cachaça at Cravinho.

6. Discover Local Art and Crafts

Pelourinho is a haven for art lovers and shoppers! Browse local art galleries featuring Afro-Brazilian paintings, sculptures, and modern works, like boutiques of Ilyê Aiyê and Olodum. Many artists display their work along the streets or in studios.

Purchase handmade souvenirs like musical instruments, textiles, and vibrant paintings from the many street vendors and artisan shops.

7. Take a Picture at Iconic Spots

Pelourinho is one of the most Instagrammable places in Brazil:

• Pose against the vibrant, colonial buildings.
• Capture the stunning sunset views from lookout points (mirantes) overlooking the Bay of All Saints.
• Snap a photo with the Elevador Lacerda, which connects Pelourinho to the Lower City, offering panoramic views.
• Take a photo with Michael Jackson

Whether you’re wandering the charming streets, tasting Bahia’s flavorful dishes, or immersing yourself in Afro-Brazilian traditions, Pelourinho offers an unforgettable experience. From its stunning churches to vibrant cultural performances, there’s no shortage of things to see and do in this iconic neighborhood. Explore, enjoy, and let the rich history of Pelourinho transport you to a world where the past and present blend seamlessly.

Pelourinho is much more than just a historic neighborhood—it’s the beating heart of Salvador, where history, culture, and tradition come together in vibrant harmony. From its colorful colonial buildings to its lively streets filled with music, art, and cuisine, Pelourinho offers visitors an unforgettable experience.

Whether you’re exploring stunning churches, savoring delicious Bahian dishes, or dancing to the rhythm of a capoeira roda, every corner of Pelourinho tells a story that connects Brazil’s colonial past with its rich Afro-Brazilian heritage.

If you’re visiting Salvador, don’t miss the chance to immerse yourself in the magic of Pelourinho. It’s a place where the energy is contagious, the views are breathtaking, and the memories will last a lifetime.