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Surpassing countries long known for attracting adventurous travelers, Brazil solidifies its position as a global powerhouse for adventure tourism.

In recognition of its international prominence, Brazil has been voted the best country in the world for adventure tourism. The ranking, released by US News & World Report, highlights Brazil’s natural diversity, breathtaking scenery, and the extensive range of adventure activities it offers to tourists.

The award is based on a study by US News & World Report, which considered various criteria, including destination quality, safety for extreme sports, tourism infrastructure, and the potential for unforgettable nature experiences. Brazil emerged ahead of traditionally popular destinations such as Italy, Greece, Spain, and Thailand.

Brazil’s diverse landscape, from the tropical Amazon rainforests to the massive Iguazu Falls and the unique ecosystems of the Pantanal and Chapada Diamantina, allows for a wide array of activities including rafting, hiking, climbing, diving, and surfing, among others.

Cities like Brotas (São Paulo) and Bonito (Mato Grosso do Sul) have become adventure hubs, drawing visitors from around the globe who seek adrenaline and direct contact with nature. Moreover, Brazil’s coastline, with over 7,000 km of beaches, is perfect for water sports enthusiasts, offering activities like kitesurfing and stand-up paddleboarding.

Adventure tourism growth in Brazil has also significantly boosted economic development in many regions. This type of tourism supports small businesses, such as inns, local tour agencies, specialized guides, and restaurants, thereby strengthening local economies.

In recent years, the Brazilian government and private sectors have heavily invested in promoting adventure destinations and training professionals to ensure quality service and safety for tourists. Environmental preservation policies have also been key to maintaining these natural attractions, guaranteeing sustainable experiences for visitors.

News of Brazil’s top ranking as an adventure destination has garnered positive international media attention, increasing visibility and raising expectations for a surge in foreign tourists in the coming years. This recognition also comes at a time when demand for adventure tourism is growing globally. 

Since the pandemic, many travelers have prioritized destinations that offer direct contact with nature and outdoor activities, avoiding large crowds. With its vast array of natural landscapes and unique adventures, Brazil is an ideal choice for this type of traveler.

The survey was conducted with over 17,000 people worldwide and included 89 countries, evaluated across 10 subcategories. See the full survey results here!